From Microsoft's customer stories page:

Adaptive Solutions is a consulting firm that provides business intelligence and advance analytics services. To better serve their growing base of pharmaceutical, retail, education, and public sector clients, Adaptive needed to share information and ideas among all of their consultants regardless of where they are working. Tablets and mobile devices sync with Microsoft Dynamics CRM Online and Office 365 to generate benefits in cost savings, collaboration, ease-of-use, and scalability.
— https://customers.microsoft.com/Pages/CustomerStory.aspx?recid=20299&linkId=15371500

Here's a link to the web page with a video of their story:

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